A candle packaging label contains identifying information such as ingredients and branding imagery. The label must include the name and location of your business. Labels should also include the type of candle, brand, scent, weight, and country of origin. The label should also include a link to your website, a logo, and the scent of your candle. The buyer must have this information to assist them in their selection while also enabling them to identify your brand.
Candle Labels and Packaging Types
Candle packaging is an opportunity to showcase your brand style and candle-making skills. Candles can be packaged in any way as long as they comply with federal labeling laws. It’s your choice whether to use a matte paper label with clean letters or a foil label with colorful graphics. The packaging of candles must be non-porous and non-flammable.
Holder for Candles
For safety and fire resistance, candles can be poured into glass, metal, or ceramic containers. As long as the jars or mugs meet the above requirements, candle wax can be stored in them. If you want, you can use a cylinder or a funky-shaped container. You’ll need enough space for both a primary and safety label to be placed on the container.
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A container’s interior finish is another factor to consider. While pouring, avoid using a container without a sealed interior, as it will absorb the wax. It is impossible to burn a candle evenly after it loses wax.
Primary Label
By federal regulations known as the Fair Packaging and Labeling Act, every candle made for sale must include this information. The primary label should include information about the contents of the product, the manufacturer and location, and the total weight of the product. For candles, the material used in making the candle needs to be identified.
Security Label
According to federal law, candles must carry a safety label that outlines their safe use since they are made of combustible materials. The safety label does not have to be on the front of the candle. It is possible to place the secondary label at the bottom of the container or on the back of the primary label.
To stay in compliance with federal candle safety standards, the National Candle Association offers downloadable graphics. Make sure that your label follows the guidelines established by the American Society for Testing and Materials (ASTM). If they wish, candlemakers can also add safety warnings to the label.
Packaging for Candles
Many packaging companies provide customized candle boxes at affordable rates. To maintain your branding, you can also label the packaging on the outside. If you want to be safe, place a warning on the packaging that says you shouldn’t burn the candle.
HOW TO SELECT THE BEST MATERIALS FOR CANDLE LABELS
Heat-resistant material is ideal for candle labels. Burning candles heat the container and label, causing the label to lose its adhesiveness and even smolder if the candle becomes too hot. Using a permanent acrylic adhesive, biaxially-oriented polypropylene (BOPP) makes the best candle label material.
It is more difficult to label pillar candles without an exterior container. A label can be challenging to stick to wax in general, and the label is at risk of burning as the candle burns. If you cannot find a label that adheres to wax, stick it on the bottom of the candle.
Choosing a unique shape and size for your candle labels
In candle labels, squares and circles are the most common shapes because they’re efficient. It is not necessary to adhere to these label shapes, however. It is possible to create a unique shape and size for your candle labels and make your candles stand out.
Identify geometric shapes that fit your design aesthetic, then print them out in different sizes as line drawings. Attach the designs to your candle or container by cutting them out. Once you find the right mix of placement and size, you can move them around.
Different Ways to Determine Candle Label Size
Choosing the final size of your candle labels before sending them to the printer can be done in a few ways. Put your personality into your candle or container by thinking of it as a blank canvas.
Candle Measurements
Using a ruler, you can draw a box or rectangle around your candle or container. Alternatively, you can measure your candle or container and create a template using a paint program. Using the resulting shape, you can draw candle labels of different proportions.
Describe Labels of Different Shapes and Size
Draw up different label shapes using the candle template and get a feel for the final design. Try different shapes and get input from others to guide your thinking. Take your time, don’t be afraid to experiment, and don’t be afraid to try different shapes. Using a variety of shapes and sizes will help you narrow down your choices.
You can always use your runners-up as a label for a different candle line or put them on the packaging.
Templates
Choose a label shape and then layout the artwork and lettering. After the lettering, you should add any graphics you wish to include. You can use this file again for all of your candle scents.
Reflect Your Brand on Your Label
You can create your brand on the candle label and create a visual association between the candle and yourself. While keeping an eye on labeling requirements, you want to be as unique as possible. During your label design process, you may consider following a particular trend, such as vintage-looking lettering on textured surfaces, or making the label a reflection of your personality. Using a consistent layout and font for your lettering but different graphics for your candle scent and type is another consideration.
It is not uncommon for buyers to pick up a candle because the label draws them in. It is first the visual and scent that influence their decision, but if they like your candle well enough, they will associate the label with it. If a buyer recognizes your brand from a previous purchase, they will enter your booth at the very least to see what’s new or to purchase more.
The same psychology applies to online shops and stores, although shopping online is more deliberate and connected than going to a market. When your candle label is on the monitor, it is more likely that the buyer will become a repeat customer.
