Do you wish to learn how to create your own fashion website? By the end of this article, you should have a pretty good idea of what to do. With the world having largely retreated online due to the Covid 19 pandemic, it’s not surprising that there are many people out there looking to adjust. Let’s say you are a struggling up-and-coming fashion designer. How are you going to get your wares to the market in this constricted environment? This is where the importance of creating your own fashion website becomes apparent. But where do you start?
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Choose a CMS for your site
We are assuming that you will be doing everything yourself here. You can also choose to hire professionals to do the work for you. Anyway, it’s not that difficult to create your own fashion website, and the skills that you will learn along the way will be invaluable in the long run.
The first thing that you will need to do is to choose a Content Management System (CMS) for your site. CMSes make life easy by removing the need to learn HMTL and CSS, among other languages. They simplify the process of creating websites. The following are the best-known CMSes that you can use;
Which one to choose
For general websites talking about fashion, we recommend WordPress. It’s the most popular CMS in the world for a reason. You won’t have that many issues navigating your way around WordPress.
If you are building a purely eCommerce fashion website, on the other hand, you may wish to go for a CMS that was created for that purpose. Examples are Magento and Shopify.
Choose a web host
The second thing that you are going to need to do is to pick a web host for your site. Carry out research and find one that works best for your needs.
The things to be on the lookout for are speed, uptime, customization, and support. Support, in particular, is very important. It can be what stands between success and failure for your WordPress website.
There are many web hosts out there. Are you in South Africa? Here is a list of cheap web hosts South Africa. Of course, the cheapest web host may not turn out to be the best. So, it’s a delicate balance.
Pick a great theme
The design of your website is important. That’s particularly the case for fashion websites. If you are using WordPress, you need to find a theme that emphasizes images tech feral instead of text. There are many fashion-specific WordPress themes out there.
You can see a few examples in the above screenshot. The thing to remember is that people expect to see examples of your creations. Indeed, images and videos will be your greatest friends here. Here are some of the things that you will need to take into consideration along the way;
- Image galleries
- Website background
- Animations and effects
Buy a high-quality camera
Still, on the subject of images, another thing that you will need to do is to buy a high-quality camera. Remember we have already noted that it’s all about images when it comes to fashion websites.
You don’t want to end up taking archaic pictures. That will do your newly created site a major disservice. It may cost some money to invest in a good quality camera, but it’s money that will be well spent at the end of the day.
Have a blog section on your site
One thing that you will absolutely need to do is to create a blog section on your website. You may create a beautiful website but it won’t matter at the end of the day if it doesn’t attract visitors. One way of achieving that is by blogging about your creations.
Adding a blog section to your website is easy enough to do. It’s coming up with content that can be difficult. Fortunately, if you are not a good writer yourself, there are many freelancer platforms out there that you can use to find talent to help you.
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Share on social media
The great thing about being in fashion is that the industry in general is social media-friendly. People are much more likely to stop on Facebook or elsewhere to browse through your catalog than they would with other businesses.
So, you need to make sure that every image that you upload to your fashion website is also shared on social media. When it comes to fashion, some platforms are more useful than others. Facebook is good, but Instagram is better.
You can hire an influencer or two to showcase your creations on the platform. Pinterest is another great platform for sharing images. It’s a good place to promote your newly created Fashion website. You can also create a YouTube channel to further promote your work.
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The point here is that it’s not enough to simply create a Fashion website only to leave it after a month or so. You will need to do a lot of work, both on and off the site.